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by Bradley K. Googins
Beyond Good Company: Next Generation Corporate Citizenship
Author : Bradley K. Googins
Pages : 280
Publisher : Palgrave MacMillan
Brand : eng
ISBN : 1349540102
Publication Date : 2008-1-28
Synopsis: The authors have conducted extensive research into the role of business in public life. This book takes a practice-oriented look at corporate citizenship, and uses real, behind the scenes examples from well-known companies to show that for many firms social responsibility is becoming more integrated into corporate strategy..
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