Read and download Jason Vines book The Last American CEO in PDF, EPub online. Free The Last American CEO book by Jason Vines.

Author : Jason Vines

Pages : 254

Publisher : Waldorf Publishing

Brand :

ISBN : 1944245103

Publication Date : 2016-9-15

Synopsis: "The Last American CEO" is the ultimate insider's view of one of the biggest global business deals in history - Chrysler's 1987 purchase of American Motors (AMC) from French automaker Renault. Relevant today? The jewel of the acquisition was Chrysler acquiring the Jeep brand, which almost single-handily saved Chrysler from near-bankruptcy in the early 1990s and certainly allowed Chrysler to survive a real bankruptcy in 2009.Joe Cappy was the last CEO of AMC and Jason Vines became his PR guy and later the PR chief for Nissan, then Ford and later Chrysler during times of turmoil..

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