When big news breaks in a business, you want the entire community to know about it. Communicating in the form of a news release to local media is a useful and free way to advertise. A news release is a document that gives readers a summary of what's going on in an attention-getting way.
You need to create a news release for your business. Think up an idea similar to the example given for the ice cream shop. they are offering double scoop ice cream cones for only $2.50.
In this project, you will create a news release to announce your promotional campaign.
Setup
Program Used: Word 2013
Save the File as: News Release
Orientation: Portrait
Margins: Top 2”, Bottom 1”, Left 1”, Right 1”
Line Spacing: Single, no additional spacing before and after paragraphs
Font: Calibri, 12 point
Directions:
1. Follow the Setup instructions above.
2. Create your news release, using the sample below as an example.
Formatting:
1. Change the title to bold, all caps.
2. Change the headline to bold, all caps.
3. Bold the location and date in the first paragraph.
4. Change the title, headline, body and ending marks to be double space.
5. Center align the ending marks.
6. Carefully proofread your work for accuracy and format.
7. Resave the file
SAMPLE
Contact: Tim Flaherty
Scoops Ice Cream Shop
2 Oxford Road ---HEADING
Charlton, MA 01507
(555) 222-4444
For Immediate Release --- TITLE
Scoops Announces Freeze Your Wallet--- HEADLINE
Scoops Ice Cream Shop has announced its latest promotional campaign called “Freeze Your Wallet.” This campaign runs every Wednesday through August 31 and offers their customers a double scoop ice cream cone for only $2.50. This offer is valid on all flavors in a cup or cone.
This popular shop has never offered this type of promotion. In the past, they have required customers to present a printed coupon for discounts. The shop has decided to offer this discount to say “Thank You” to their customers and help stimulate the economy.
Owned and operated by __________________ and ____________________ the sho started as a ice cream cart but is now a full shop.
### --- ENDING MARKS