This standard focuses on the process of measuring the length of an object. In first grade the focus is on the process of iterating a unit, which is a short object (e.g., cube or paper clip) that is used to measure the lengths of longer objects without gaps or overlaps.
Developmentally, this standard follows after students have had ample opportunities to directly compare the lengths of two or three objects (NC.1.MD.1). The process of iterating a non-standard length unit without gaps or overlaps may be challenging for students who are still developing their fine motor skills. Snap cubes may be the easiest manipulative for those students since the cubes will connect and form a straight line of multiple non-standard length units.