Marketing focuses on moving people to embrace organizations created value.

Marketing is an in-depth analysis of connecting people to created value (the second component of the core curriculum). Students will create and develop brand and marketing strategies for a St. Louis based small business. Students will interview the client and develop empathy for the client’s business and professional goals, oftentimes providing the needed language to the organizational mission. Brands will be developed to visually communicate the client's goals. Finally, students will learn to communicate with potential customers by accurately positioning the brand in the marketplace. 

Marketing is a semester-long course and may be taken by 10th-12th grade students. College credit (3 hours) is earned through Missouri State University. 

Prerequisites: Introduction to Business or Newspaper/Yearbook

Students completing the course will be prepared and equipped in the following standards: 1, 2, 4, 5, 6, & 7