Photoshop

Learning Goal: Create good stuff in Photoshop.

Marketing: The American Marketing Association defines marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large (Approved July 2013). The definition is fairly straight forward besides the seemingly insignificant word "value". Our goal over the next few days is to further define the term value from a Christian worldview. How does our faith impact the word and subsequently form our perspective on marketing? We could even go to the extent of asking what is marketable?

For more information, check out the Adobe Photoshop guide at https://helpx.adobe.com/photoshop/user-guide.html.

Part 1: Introduction

Creating a New Project
Placing Photos in your Project
Selecting, Zooming and Moving Around Your Project
The layers panel
Stacking, Copying and Deleting Layers
Merging Layers
Cutting Out Backgrounds (The easy way)
Adding Text

Making a Simple Ad (Making the PTX ad with Mr. Gall)

1. Poster Size - 22 by 17 in
2. Use pentatonix picture from link below.
3. Add Mr. Gall to the background of the center male and girl on the left
4. Place a natural looking hand on the girls shoulder
5. Add text at bottom
6. Change center male's shirt to be a patty mahomes jersey

Part 2: Masking

Removing a person and/or object from an object
1. Quick selection tool - Highlight the person or thing you are seeking to extract
2. Click "select and mask"
3. view "on layer"
4. Refine the selection
5. output "new layer"
6. press ok

Part 3: Shapes

Shape Tool
Pen Tool
Recreate the NFL logo

Part 2: Text Tool

Font Tool
1. Things to Know:
  - Serif
  - Sans Serif
  - Gothic
  - Cursive
2. Installing a Font: Facebook
3. Alignment
4. Size
5. Color Matching
6. Warped
7. Text blocks - Inside/Outside Stroke

Lesson Information

Project

Design your a logo for your personal brand.

- You must have a minimum of three personal values integrated into the logo
- There has to be a minimum of 10 shapes
  - 2 shapes have to be custom built
- Finally, set this on a canvas with a white background. A picture of yourself should be masked out with no background next to the logo.

Additional Reading

Adobe Photoshop CC

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