Social Media Strategy

Using Social Media requires more than understanding the syntax of social media platforms. There are a three things you must decide: 

1. Choose the right platforms

   1. • Who are your customers?

      • Where can they be found?

      • Why are they on the platform?

      • What do they expect on the platform?

2. Set Goals for Social Media

   1. • Increase referral traffic to website

      • Drive lead generation or e-commerce purchases

      • Increase company credibility

      • Demonstrate a corporate identity and culture that makes people more likely to want to work with as consumers or employees

      • Increase the quantity of feedback that they receive from customers and leads.

      • Offer an additional avenue for customer service interactions. 

      • Communicate critical company information

3. Determine an approach to content (Hootsuite anyone?)

   1. • Determine how frequently you will post.

      • How you will quantify the results of your postings?

      • How you will attain maximum reach with your strategy?

      • Develop a calendar to track content delivery.

Additional Reading

• • Pew Internet Research

Student Activity

• • Answer the questions below, for each of the following Social Media Platforms:

    • • Facebook

      • Twitter

      • Instagram

      • Pinterest

      • Linked In

      • Snapchat

  • What are the primary demographics for users?

  • When do users get on the platform?

  • For what purpose?

  • What media is most successful on the platform? 

  • What are the keys to a successful marketing campaign on the platform? 

Sources

• • Use the graph above sources.