Intro to Business

Introduction to Business surveys how organizations create, connect & capture value.

Introduction to Business is the survey course intended to prepare students to impact the world for Christ through their profession. The course introduces the core curriculum of creating, connecting, and capturing value. All this is done by redefining the spiritual vocation and acknowledging our calling to bring restoration through our work. Students will create a product and develop a corrective business to solve a real problem. 

Introduction to Business is a semester course and may be taken by students in grades 9-12.

Students completing the course will be prepared and equipped in the following standards for Being: 1, 2, 5, 6, & 7.

Introduction and Standards:  Faith and Work

• 1. What are people created for? 4 Relationships for Flourishing

  2. Creation: God's Plan For Work

  3. Fall: Our Problems with Work

  4. Restoration: The Gospel & Work

Faith and Work: Presentation

Extra Credit: Faith and Work: Paper

• Introduction: Create. Connect. Capture

• Introduction and Standards: Create Value

  • • Brainstorming

    • Analysis

    • Build. Measure. Learn.

      • • Building a Plan

        • Product Development & the Minimum Viable Product

        • Pivot

        • Costs and Profits

    • Creating Value Process

• Create Value Presentations

  • • Create a Pitch

    • Death by Powerpoint

    • 3rd Horn

    • 4th Horn

    • Maloy

• Introduction and Standards: Donut Sales

  • • Introduction to Marketing

    • Marketing Plan

    • Finance

• Day of Donut Sales

• Introduction and Standards: Business Model Canvas Comparison

  • • Business Model Canvas Overview

      • 1. Customer Segments

           1. • Customer Segments and Market Types

              • Customer Types

              • Personas (Demographics, Psychographics, Geographics, & Behaviors)

        2. Value Proposition and Product-Market Fit (Create)

        3. Channels (Connect)

        4. Customer Relationships (Connect)

        5. Revenue Streams (Capture) 

        6. Key Resources

        7. Key Activities

        8. Key Partnerships

        9. Cost Structure

    • BMC Comparison Project

• Introduction and Standards: Business Model Canvas Final

  • • BMC Final Course Project

      • • Product

        • Slide Deck

Prerequisites 

None 

Course Requirements

• • Access to your WCA School Account

  • Willingness to think deeply

Classroom Procedures, Policies & Participation 

Grades 

• • Quizzes - 10 Point quizzes will review key content and material that is critical knowledge that should be mastered by professionals.

  • Classroom Work - 10 Point classroom work will be assessed sporadically. 

  • Projects - Projects will be broken down into smaller sections to provide students with better feedback.