Takeover is a student-led, Social Branding Campaign aimed at inspiring and supporting VUSD students to commit to making healthy lifestyle choices!

The "Takeover Movement" utilizes the concept of peer-to- peer influence via online and social media platforms as well as campus and community events and activities to connect students to its core values and lifestyle choices.

The Takeover brand provides students with an association and identity that promotes and encourages positive relationships, healthy decision-making, and the self-confidence to combat negative peer-pressures such as drugs/alcohol, gang involvement, fighting, negative behavior and ditching school, just to name a few.

Students involved in the Takeover Campaign may serve as Creative Content Developers working behind the scenes on all online communications and platforms or as Brand Ambassadors promoting the Takeover brand and its core values during campus and community events and activities.