The internal analysis is performed in order to analyze our strengths and weaknesses. At this point, there are two main sections on which we must be focused:

1. Resources & Capabilities
2. Value Chain Analysis

Resources & Capabilities

This section has the aim to obtain a competitive advantage. The steps to reach this objective are: define the main resources, define the main capabilities, obtain the core competences, find out distinctive capabilities and finally, define the competitive advantage. Firstly, the main resources of Yucatan Airport are easy to define as it follows in Table 1:

Regarding to the main capabilities, we have:

• New international destinations
• Privileged strategic geographical location
• Superior aviation facilities
• Low services prices
• Continuous plan of redevelopment
• Efficient operations management
• Outstanding customer experience provider
• Coaching management for employees
• Security management

Taking this previous information into account, it is easy to determine our core competences. They are:

• New international destinations
• Privileged strategic geographical location
• Efficient operations management

Then, our main distinctive capability is our location that allows us to cover all the business demand which is on the rise to create new professional growth opportunities for the citizens performing new connections to big cities as London (for instance, MID - LHR). Our great strategic management allows to offer low services prices with respect to the quality and technology level that is provided and this would be an additional distinctive capability of MID.

All of this information, brings us to define our competitive advantage which definitively is:

EFFICIENT AND EFFECTIVE AIRPORT MANAGEMENT

Value Chain Analysis

Once the resources and capabilities analysis is carried out, value chain analysis (figure 1) helps to change the business inputs into business outputs in a way that they have more value than before in order to identify strengths and weaknesses of new MID.

After defining our value chain, the following conclusions in terms of strengths and weaknesses are extracted:

Strengths

• Privileged strategic location to cover business demand
• Segmentation of the traffic facilitating the operations (cargo and civil aviation in the old MID airport, and passengers in the new extension)
• Operational efficiency
• State-of-the-art technology available for passengers, airlines and retailers
• Low prices thanks to the potential growth of the airport supported by this new demand

Weaknesses

• New brand
• New operational and management approach
• Low initial revenues due to the high investment and the prices offered
• Terrestrial connections to the airport are not so clear at the moment (car rental, taxi, bus, train... are shuffled)
• Limited runway length