The strategic management plan is the process that allows to understand your business, the market and provides all information that is needed to take the strategic decisions. In other words, this department is in charge of pointing the business to the right direction, having the capability to define and maintain a competitive advantage against the rivals, anaylzing internal resources and external environments and implementing the action and improvement plan to achieve the desired goals.
In that manner, the following plan is exposed step by step in order to reflect all this previous information landing the different ideas for the present case: