Harvard i-lab

Advice for designers (frog):

1. trust yourself

2. form follows emotion

3. make models

4. think outside the screen

5. go above and beyond

3 contraints:

1. Achieve > 99% adoption 

2. no additional burden on customer or store employee

3. low cost, easy implamentation

designer make art, you have to be inspired by design.

dont go straight into detail 

take into account what senses are in use durring the use of the produkt/situation