- recommended
- Attfield, S., Kazai, G., Lalmas, M., & Piwowarski, B. (2011, February). Towards a science of user engagement (Position Paper). In WSDM Workshop on User Modelling for Web Applications. (pdf)
- Rodden, K., Hutchinson, H., & Fu, X. (2010, April). Measuring the user experience on a large scale: user-centered metrics for web applications. InProceedings of the SIGCHI Conference on Human Factors in Computing Systems (pp. 2395-2398). ACM. (ncsu)
- optional
- Greenwald, A. G., McGhee, D. E., & Schwartz, J. L. (1998). Measuring individual differences in implicit cognition: the implicit association test. Journal of personality and social psychology, 74(6), 1464.
- Beasley, M. (2013). Practical Web Analytics for User Experience: How Analytics Can Help You Understand Your Users. Newnes. (ncsu)
- Albert, W., Tedesco, D., & Tullis, T. (2009). Beyond the usability lab: Conducting large-scale online user experience studies. Morgan Kaufmann. (ncsu)
- additional readings