Persol
Persol
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A premium Italian eyewear manufacturer, designing and producing its own line of high-end sunglasses and optical frames. It's known for its craftsmanship, iconic designs, and luxury appeal
A brand that speaks for itself. Iconic, a hit with the movie stars, and a staple of Italian culture. Copy had always to be authoritative, matching the brand's legacy status within the market. Emphasis had to be on craftsmanship, timeless design and that 'good Italian style'. With such a rich history, numerous high-profile endorsements and significant screentime, there was plenty to draw from—but maintaining a consistently refined tone was essential throughout. Copy was written in English and then translated for the various locations where the brand operates
.com
.com
The Grandmaster's Choice
A concept for when gifts are on people's minds during the holiday period and lead up to Christmas. The idea centred around gifting, how it should be a carefully considered process, like the iconic game of Chess. Sections were defined around the differing chess pieces like the King, Queen and Knight. Emails complemented the .com copy, guiding the user through the gifting period and building anticipation—counting down the clock towards the finale
Below is the first onsite launch of the concept
Cyber Week
A series of differing hero banners all communicating the major milestones of Cyber Week: Cyber Week launch, Black Friday, Cyber Weekend, and Cyber Monday
Below is the Figma overview of all four of these stages
Email Marketing
Email Marketing
Advertising a model with a unique and new color combination, coined 'Out of the blue.'
Cementing the connections between the brand and its cinematic roots involved drawing on iconic figures like Steve McQueen who was a major catalyst for the brand's success and thematic evolution
The concept was to create personality around the frames by giving them names and treating them as if they were animate
Insta
Insta
A classic example of the market authority language
The instagram post to accompany the 'Out of the blue.' email concept surrounding the new colour combination
Left is an example of the drawing on the brand's popularity with movie stars
The insta post to accompany the email, embueing the frames with a personality and life of their own
A collaboration with a hotel that broadens the context around the brand, bringing the frames to life by introducing the locations where they'd be the perfect style choice
Left is another icon from the archives
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