Frames Direct
Frames Direct
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Based in Austin, Texas, is a leading online eyewear retailer offering a wide selection of prescription glasses, sunglasses, and contact lenses. Known for affordable prices and a vast range of brands, FramesDirect makes shopping for eyewear convenient and accessible
An online store offering a wide collection of premium and well-known brands at discounted prices. Language had to be clear and concise, focusing user's attention on the promotion offered
.com
.com
Below is a standard example of the homepage during the autumn period. Copy is minimal and the promotion is centre-stage
Insta
Insta
Below is the Find your Frame highlight, combining eye-catching imagery with sharp and often informative text. The idea was to aid the user in finding their perfect frames based around their chosen activity, considering Frames Direct have options for every occasion
Email Marketing
Email Marketing
A good example of autumn copy with strong usage of emoji
An example of targeted copy for Gamers
Using the 'shop by' concept based (this time) around sports
Page updated
Google Sites
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