Clearly
Clearly
Embedded Files
Based in Vancouver, Clearly is an online retailer specialising in affordable eyewear, including glasses, sunglasses, and contact lenses. It offers a wide range of brands and discounts, making it a go-to for budget-conscious shoppers
Clearly are big on contact lenses and eyecare solutions as well as offering a wide range of frames from their own collections and well-known designer brands. Their edge is that they offer all this with very regular and substantial discounts and so the copy was often based around the latest promotion. Tone of voice was intentionally simple, but lucid and sleek. Copy would also be translated to French Canadian
.com
.com
Below is the Signature Collections project. Clearly had produced their own line of frames in line with certain themes. A landing page and Product Display Pages (PDPs) were drawn up to properly communicate the launch
Above is the list of collections as seen in the Signature Collections drop down menu at time of launch
Right is a carousel as seen on Clearly homepage
Below are three examples of the hero banners as seen on the dedicated landing page for each collection
Gift Guide 2024
The Gift Guide ran through the holiday period and was fashioned around a 'shop by' concept to aid users in choosing the best eyewear solutions for their requirements
Above is the main hero banner with main messaging—fresh and clear
Left is the Figma overview of the Clearly's hompage during the Gift Guide run
Email Marketing
Email Marketing
Below is a series of emails sent to subscribers and regular buyers of Clearly's wide range of contact lenses
Designed to hit at the right time and foster urgency, language is simple and almost bare / clinical like a pharmacy
Boxing Day
Email promotion designed to create a sense of urgency while capturing the festive feel
Holiday Season
Another festive-period email with the language to match and a clearly communicated promotional offer
TikTok
TikTok
The copy for this TikTok post used slang and jargon intentionally to resonate with the platform's predominantly young audience
Another playful and snappy post
Another post with a slightly more promotional tone
Insta
Insta
A generic post with a positive tone based around Prime Time
A festive post with warm, tongue-in-cheek language
A punchy and powerful caption designed for the frantic nature of Black Friday
Page updated
Google Sites
Report abuse