Native
Native
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Performance sunglasses and snow goggles for outdoor enthusiasts, focusing on durability, polarised lenses, and eco-friendly materials. Based in the United States, the brand caters to adventurous lifestyles
The brand was having a rework and change in its over-arching themes. It needed dovetailing into the correct niche and the brainstorming of new ideas. Aimed at ultra-active nature lovers, the content incorporates hiking and adventure lingo, keeping in mind those with a healthy sense of adventure. Below is a presentation outlining the incubation period in view of a properly defined ethos
Native.pptxEmail Marketing
Email Marketing
New Models
Crafted to draw attention to a new wave of freshly designed models
Strongly defining the tone of voice whilst drawing user's attention to exciting new models
Memorial Day
Right is a Figma file with the overview and initial templates for the four emails planned around Memorial Day
1st email
20% off promo is concisely communicated and urgency is defined
2nd email
The same promo, but pushing urgency
3rd email
Third and final email in the series with a very heightened sense of urgency
Mother's Day
Centred around Mother's Day, drawing parallels with Mother Nature
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