Ryan Underwood Copywriter

United Kingdom

I am an SEO specialist and content strategist with 3+ years of hands-on experience growing organic traffic and keyword visibility for tech and global luxury brands. I began my career in a London startup, scaling traffic by 200%+, and now write flagship content for brands like Ray-Ban and Oakley at Luxottica. Passionate about AI-driven marketing, I’m eager to keep pushing performance in fast-paced, results-focused environments.

THE FUTURE IS HERE...

Expert in modern SEO, specializing in AI-driven search optimization (LLMs, GEO) and traditional technical SEO. Focused on adapting strategies for Google’s evolving landscape—including AI Overviews, entity-based indexing, and generative engine responses—while maintaining core rankings. Proven ability to leverage brand authority, structured data, and cross-channel visibility to secure high-converting traffic in a post-SERP world.

My current portfolio consists mostly of recent strategic content for EssilorLuxottica, a global leader in the design, manufacturing and distribution of eyewear and eyecare products

Global leader in eyewear, combining Essilor's expertise in lens technology with Luxottica's eyewear brands like Ray-Ban, Oakley, and Persol. The company designs, manufactures, and distributes eyewear worldwide, focusing on innovation and improving vision for consumers across the board

Some of the work...

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