Digital Innovation

Right is a video for which I wrote the in-video text, displaying the Unique Selling Point (USP) for SmartShopper, a digital tool designed to enhance the eyewear shopping experience

Providing consumers in optical stores with access to an extensive digital catalog of products from brands like Ray-Ban, Oakley, and more; key features include augmented reality virtual try-ons and customisation options that allow personalisation of frames with specific colours, engravings, and styles

The tool is part of the company's broader effort to digitise in-store experiences, complementing physical samples with interactive digital showcases