Section 2: Start-Up
Section 2: Start-Up
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Publicize
Publicize
Promoting your voucher program helps build community awareness, confidence, and support. Publicizing your program can broaden engagement and strengthen its impact.
Table of Contents
Table of Contents
Benefits
Benefits
Publicizing your voucher program has several benefits:
Increase awareness of the program for potential riders
Develop support among potential funding agencies
Build confidence in the program’s legitimacy for potential volunteer drivers and transportation providers
Educate the general public about transportation needs in the community
Generate broad support for the program
Ways to Publicize
Ways to Publicize
Ways to publicize your program include:
Newspaper advertisements
Radio advertisements
Distribute flyers among human service agencies and their clients
Share success stories for agencies with a newsletter
Make presentations to board directors and staff of human service agencies
Make presentations to local organizations and clubs such as the chamber of commerce, Rotary International, churches, senior centers, and others
Give media interviews
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