According to the latest report by IMARC Group, the global real-time bidding market exhibited strong growth during 2015-2020. Looking forward, the market is expected to grow at a CAGR of around 22% during the forecast period (2021-2026).
Real-time bidding (RTB) is a server-to-server buying and selling process of online advertisements on a per-impression basis. It is facilitated through live, automated auctions that employ programmatic buying to determine the winner of the auction. They involve the use of computer-based algorithms to make the trade within milliseconds and display the winner’s advertisement on the publisher’s website. The functioning of these biddings is similar to that of financial markets and stock exchanges. As a result, it is widely preferred by end users as they offer improved profit margins, targeted advertising campaigns, enhanced attribution accuracy, and superior transparency of dealings at reduced advertisement costs.
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We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
Global Real-Time Bidding Market Trends:
The global market is primarily driven by the increasing popularity of social media platforms, supported by the increasing penetration of high-speed internet connection. RTB is widely being utilized across the globe to analyze the demographics and behavioral data of social media users based on their online activity in an attempt to deliver personalized and targeted ads to consumers. Several advertisers are also investing in RTB video advertisements as these promotional solutions grab the attention of the target audience in an effective manner. The market is further driven by the rising integration of artificial intelligence (AI) and machine learning (ML) techniques with RTB platforms to provide advertisers with innovative features that ultimately assist in improving their overall revenue generation. Apart from this, several emerging brands are investing in RTB to promote their businesses by enhancing their campaign efficiency and increasing brand awareness among the masses. Other factors, such as the increasing use of digital marketing tools across various businesses, significant growth in the e-commerce sector and the technological advancements in the media and entertainment industry, are also providing an impetus to the market growth.
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Competitive Landscape:
The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
Adobe Inc.
AppNexus
Criteo
Facebook Inc.
Google LLC
Match2One AB
MediaMath Inc.
MoPub
PubMatic Inc.
Salesforce Inc.
Smaato Inc.
The Rubicon Project Inc.
Verizon Media
WPP PLC
YANDEX LLC
Global Real-Time Bidding (RTB) Market Coverage and Segmentation 2021-2026:
Breakup by Auction Type:
Open Auction
Invitation-Auction
Breakup by Advertisement Format:
Video
Image
Breakup by Application:
Media & Entertainment
Retail and E-commerce
Games
Travel & Luxury
Mobile Applications
Others
Breakup by Device:
Mobile
Desktop
Others
As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the industry behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.
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