The global digital marketing software market size reached US$ 66.7 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 161.7 Billion by 2028, exhibiting a growth rate (CAGR) of 15.8% during 2023-2028.
Digital marketing software assists in automating tasks, including finding a target audience, generating reports and analytics, creating landing pages, and performing promotion techniques. It relies on social media platforms, websites, and instant messaging (IM) to improve customer engagement. As it is cost-effective and scalable, digital marketing software finds application in various industries, including media and entertainment, telecommunications, education, and healthcare.
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Market Trends
Rapid digitization, increasing penetration of high-speed internet, and the growing use of social media websites are among the major factors bolstering the market growth worldwide. In addition, the rising focus of small and medium-scale enterprises (SMEs) on improving brand awareness and analyzing consumer behavior in real-time is leading to the widespread adoption of digital marketing software. Apart from this, the emerging trend of online shopping on account of the easy availability and convenience offered is catalyzing the demand for digital marketing software. Moreover, retailers are adopting location-based advertising to give consumers personalized updates on offers, discounts, and new products, which is contributing to market growth.
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The report has segmented the market on the basis of solution, service, deployment type, organization size, end use and geography.
Breakup by Solution:
Customer Relationship Management (CRM)
Email Marketing
Social Media
Search Marketing
Content Management
Marketing Automation
Campaign Management
Others
Breakup by Service:
Professional Services
Managed Services
Breakup by Deployment Type:
On-Premise
Cloud-Based
Breakup by Organization Size:
Large Enterprises
Small and Medium Enterprises (SMEs)
Breakup by End Use:
Media and Entertainment
Manufacturing
Retail
BFSI
Information Technology
Healthcare
Others
Breakup by Geography:
North America (U.S. & Canada)
Europe (Germany, United Kingdom, France, Italy, Spain, Russia, and Others)
Asia Pacific (China, India, Japan, South Korea, Indonesia, Australia, and Others)
Latin America (Brazil, Mexico)
Middle East & Africa
Competitive Landscape:
The report has also analysed the competitive landscape of the market with some of the key players being Act-On Software Inc., Adobe Inc., Hewlett Packard Enterprise Development LP, HubSpot Inc., IBM Corporation, Microsoft Corporation, Oracle Corporation, Salesforce.com Inc., SAP SE and SAS Institute Inc.
If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
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