Loyalty Management Market Overview, 2022-27: Industry Share, Size, Growth and Forecast

According to the latest report by IMARC Group, titled “Loyalty Management Market Share: Global Industry Trends, Size, Growth, Opportunity and Forecast 2022-2027,” The global loyalty management market size reached US$ 2.8 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 9.1 Billion by 2027, exhibiting a growth rate (CAGR) of 21.47% during 2022-2027.

A loyalty management system is marketing automation software used to launch, manage and analyze the performance of loyalty programs. It assists in improving customer engagement, generating brand awareness, enhancing the customer experience, and providing points, discounts, coupons, cash back, and revenues.

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Note: We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.

Market Trends:

Loyalty management is employed in the e-commerce industry to optimize the user experience and predict customer behavior for targeted advertising. This, in confluence with the increasing preference for online shopping through smartphones, represents one of the major factors augmenting the market growth. In addition, the rising utilization of loyalty management in the banking, financial service and insurance (BFSI) industry to send automated emails and short message service (SMS) to enhance the experience of the user is contributing to the market growth. Apart from this, the integration of artificial intelligence (AI), machine learning (ML), chatbots, and cloud-based solutions are offering lucrative growth opportunities to industry players.

Breakup by Type:

  • Customer Retention

  • Customer Loyalty

  • Channel Loyalty

Breakup by Organization Size:

  • Large Enterprises

  • Small and Medium Enterprises

Breakup by Deployment Mode:

  • On-premises

  • Cloud-based

Breakup by Industry Vertical:

  • BFSI

  • Retail

  • Travel and Hospitality

  • Manufacturing

  • IT and Telecom

  • Media and Entertainment

  • Healthcare

  • Others

Breakup by Region:

  • North America (United States, Canada)

  • Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)

  • Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)

  • Latin America (Brazil, Mexico, Others)

  • Middle East and Africa

Competitive Landscape with Key Player:

  • Annex Cloud

  • Bond Brand Loyalty Inc

  • Comarch SA

  • Epsilon Data Management LLC

  • Fidelity Information Services Inc

  • ICF International Inc

  • Kobie Marketing Inc

  • LoyaltyLion

  • Oracle Corporation

  • Paystone Inc

  • SAP SE

  • TIBCO Software Inc

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As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the industry behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.

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