According to the latest report by IMARC Group, titled, “A2P Messaging Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028” The study provides a detailed analysis of the industry, including the global A2P messaging market share, size, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.
Report Highlights:
The global A2P messaging market size reached US$ 66.9 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 85.6 Billion by 2028, exhibiting a growth rate (CAGR) of 4.1% during 2023-2028.
Application-to-person (A2P) messaging represents a type of service that usually involves sending automated MMS or SMS messages via third-party applications run by an enterprise to customers over their smartphones or mobile devices. It generally enables an efficient means of communication for businesses to connect with their consumers easily. Some of the commonly used A2P messaging solutions include notifications, marketing campaigns, alerts, promotional codes, one-time passwords (OTP), and other bulk messages. They allow organizations to interact and engage with their consumer base more often in a more reliable, faster, and cost-effective manner. In recent times, A2P messaging has gained extensive traction as a popular sales and marketing communications tool for brands.
Get a PDF Sample for more detailed market insights: https://www.imarcgroup.com/a2p-messaging-market/requestsample
The growing adoption of this service by businesses for advertising purposes to promote brands, events, product launches, and other activities is primarily driving the A2P messaging market. Additionally, the rising penetration of smartphones and the rising focus on customer acquisition and engagement are further stimulating the market growth. Besides this, the escalating demand for A2P messaging, as it facilitates personalized, real-time, targeted, and automated communication between enterprises and customers, is acting as another significant growth-inducing factor. Moreover, the easy availability of high-speed internet is positively influencing the global market. Apart from this, the emerging trend of mobile advertising is also bolstering the market growth. Furthermore, the inflating need among organizations to offer improved customer service and interactions to stay competitive and the elevating popularity of e-commerce platforms are expected to propel the A2P messaging market over the forecasted period.
The report has segmented the market into the following categories:
Breakup by Component:
Platform
A2P Service
Breakup by Deployment Mode:
On-premises
Cloud-based
Breakup by SMS Traffic:
National Traffic
Multi-Country
Breakup by Application:
Authentication Services
Promotional and Marketing Services
Pushed Content Services
Interactive Messages Services
Customer Relationship Management Services
Others
Breakup by End User:
BFSI
Retail and Ecommerce
E-Governance
Hyperlocal Businesses
Healthcare
Travel and Hospitality
Others
Breakup by Region:
North America
Asia-Pacific
Europe
Latin America
Middle East and Africa
The report covers the major market players including:
BICS SA/NV (Proximus Group)
China Mobile Limited
Comviva (Tech Mahindra)
Infobip Ltd.
Monty Mobile
Orange S.A.
Route Mobile Limited
Sinch AB
Tata Communications Limited
Twilio Inc.
Ask Analyst for 10% Free Customized Report: https://www.imarcgroup.com/request?type=report&id=8100&flag=C
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
About Us
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
Our offerings include comprehensive market intelligence in the form of research reports, production cost reports, feasibility studies, and consulting services. Our team, which includes experienced researchers and analysts from various industries, is dedicated to providing high-quality data and insights to our clientele, ranging from small and medium businesses to Fortune 1000 corporations.
Contact us:
IMARC Group
Email: sales@imarcgroup.com
USA: +1-631-791-1145 | Asia: +91-120-433-0800
Address: 134 N 4th St. Brooklyn, NY 11249, USA
Website: https://www.imarcgroup.com/
Follow us on Twitter: @imarcglobal
Linkedin: https://www.linkedin.com/company/imarc-group