Adbusters

Adbusters magazine: 

Front cover-

• Layout and design- minimal reflecting anti-materialistic values of the magazine

• Central image- black man (Gilroy), camouflage dress codes perhaps suggesting how other ethnicities are often absent from the media or linking to war to demonstrate the fight against consumerism, climate change, etc

• Mud-like texture- environmental ethos of the magazine 

'Louboutin' spoof advert- 

• Central image- black child, just their feet dehumanising them, suggests how their suffering is ignored, reinforces colonial power (Gilroy)

• Language and mode of address-

• 'red soles are always in season'- mocks the ironic branding whilst highlighting the suffering of the children place those in support of the brand as the enemy (Levi-Strauss), red connotes evil and suffering (Barthes)

• Layout and design- minimalistic reflecting the lifestyle of these children vs the fast fashion industry and materialistic culture in our society 

'Save the planet kill yourself' article- 

• Main graphics- play on words, juxtaposition between 'save' and 'kill', direct mode of address

• White smoke effect- appear like flames suggestive of how the world is 'going up in flames' due to the careless, greedy actions of humanity 

Refugee and model page-

• Barbed wire- connotations of being trapped, treated like animals 

• Children- innocence, evokes more emotion

• Black and white vs coloured- intensity of model industry compared to the simple struggle to survive of the refugees, one teaching to starve yourself and the others starving to death

• Red dress- danger, eating disorders 

Woman on the street vs model page- 

• Layout and design- minimalistic, uses disintegrating effect used throughout magazine, could be  suggesting our world is wasting away due to the consumeristic ideals of our society, juxtaposing images are used to suggest the meaning of the page, the image of the model appears painted on reflecting how fake the model industry is creating artificial ideals for your girls

• Language and mode of address-

• 'disintegration' from the quote about climate change from Justin Gillis

• repetition of the word 'rise' reflecting how fast global warming is becoming an imminent issue

• Teddy bears on woman's jacket suggest innocence and how those homeless may not have done anything wrong (Barthes)

Industry- 

• Published six times a year by Adbusters Media Foundation

• Costs £10.99 an issue

• Circulation: 120,000 readership (website April 2017)

• Genre: independent and campaigning (culture jamming)

• Economic factors- non-profit, anti-capitalist, monthly subscription, lack of advertising, small audience, doesn't particularly advertise