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Key Concepts:
Key Concepts:
Media Language
Representation
Audience
Contexts
Theories:
Theories:
Semiotics-Barthes
Structuralism- Claude Levi-Strauss
Representation- Stuart Hall, David Gauntlett's theory of identity, Liesbet Van Zoonen's feminist theory, bell hooks' feminist theory and Gilroy's ethnicity and post colonial theory
Audience- Reception theory (Stuart Hall) and Cultivation theory (George Gerbner)
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