Magazines

Layout Conventions-

• Anchorage= where written text is used to 'pin down' the meaning of an image 

• Cover lines= used on the front cover to give readers an insight into the content and main articles in the magazine

• Feature= a main article/story 

• Standfirst= short piece of written text between the headline and main article 

• Main image= key visual element of the front cover

• Brand identity= communicates a clear message about the magazine

• Headline= written text that indicates the content of an article

• Strapline= short phrase encapsulating the essence of the magazine

• Pull quotes= key phrases from the article

• White space= area on the page that is free of text or images

• House Style- Overall look of the magazine 

• Direct Gaze- Where the model gives a direct mode of address

Magazine genres- 

• Organisation/customer magazines= customers of a particular organisation or company e.g. Waitrose food

• Business or trade magazines= aimed at people working in a particular business, trade or profession 

• Consumer magazines= general public, wide range of interests 

Industry terms-

• Dual revenue streams= revenue from two different sources e.g. adverts and selling product

• Risk averse= companies unwilling to take risks 

• Diversification= expanding operations into new areas 

• Monopoly= one company that establishes dominance in that sector of the industry 

• Oligopoly= small number of companies establish control

• Statutory regulation= system of regulation implemented by law, often threatens the principles of self regulation 

Psychographics

• Mainstreamers= seek security, domestic, conventional 

• Aspirers= seek status, materialistic, seek attractive packaging 

• Succeeders= seek control, strong goals and work ethic 

• Resigned= seek survival, interested in tradition, typically older people

• Explorers= seek discovery, energy, values adventure 

• Strugglers= seek escape, disorganised, buys alcohol and junk food

• Reformers= seeks enlightenment, freedom of restrictions, anti-materialistic