In social science research, theory development remains a core priority, yet making a meaningful theoretical contribution is often challenging. One effective way to advance theory is by integrating mediation and moderation approaches into theoretical models (Summers, 2001). In recent years, top‐tier journals have increasingly emphasized studies that combine mediation with moderation, as well as moderation with mediation, to uncover deeper and more nuanced mechanisms within management phenomena. This workshop is designed to help scholars understand, empirically test mediation, moderation, and moderated mediation models, thereby strengthening the theoretical rigor and contribution of their research.

• Faculty members from commerce, management, and social sciences.

• Research scholars from commerce, management, and social sciences.

• Knowledge of multiple regression analysis is essential. 

• Simple Mediation analysis 

• Serial and Parallel Mediation analysis 

• Moderation analysis (2-way interaction)

• Moderated mediation analysis 

• All the sessions will be conducted through online mode. 

• Process Macro in R or SPSS will be used.

Dr. P Muragan is working as an Assistant Professor at the School of  Management Studies, University of Hyderabad (UoH), Hyderabad. He has complted his PhD from Anna University, Chennai, and worked with IIM Shillong, Australian Council for Educational Research, New Delhi, and National Institution of Technology, Tiruchirappalli.

He received the University of Hyderabad's Chancellor's award for his contributions to both teaching and research.

He has a passion for research, and he has been a resource for more than 290 workshops and FDP programs held at many universities and B-Schools in India.

His expertise lies in the areas of Multivariate Data Analysis Techniques, Mediation Analysis, Moderation Analysis, Structural Equation Modeling, and Item Response Theory. His papers have been published in SSCI, ABS, and ABDC-listed journals. He has developed online lecture videos for three of the courses offered through the Swayam platform. 

For more details visit:

https://sites.google.com/view/muruganpattusamy 

payment Link

•   The participants are requested to visit the following link to make the payment: https://payuoh.uohyd.ac.in/

• The detailed steps to be followed to make the payment are available in the above link:

 Registration

•   After fee payment on the above link, kindly register here:

https://docs.google.com/forms/d/e/1FAIpQLSfbOUafbZ6IBpM64tTL5rK9uU91Epqmx3PMyDBmAzCKsDiqgQ/viewform

•   The Registration should be completed on or before : 03-Feb-2026