Scale development is a structured and rigorous process in psychological research aimed at creating reliable and valid tools, such as questionnaires or surveys. To measure abstract constructs like attitudes, beliefs, and behaviors. This workshop highlights how Artificial Intelligence tools available today can assist researchers at various stages of scale development. However, AI is not a substitute for human expertise. Conceptual clarity, theoretical insight, and critical evaluation by the researcher continue to play a central role in the entire process.

• Faculty members and research scholars from commerce, management, and social sciences.

•        Basic research methods 

• Introduction to measurement and scale development

• Reflective vs Formative measurement

• Role of AI in scale development process

• Scale development process

• Reliability and validity

• AI assisted item generation

• Item purification using exploratory factor analysis

• Item validation using confirmatory factor analysis

•  Role of bi-factor model, exploratory structural equation modeling and bi-factor exploratory structural equation modeling in scale development process.

Dr. P Muragan is working as an Assistant Professor at the School of  Management Studies, University of Hyderabad (UoH), Hyderabad. He has complted his PhD from Anna University, Chennai, and worked with IIM Shillong, Australian Council for Educational Research, New Delhi, and National Institution of Technology, Tiruchirappalli.

He received the University of Hyderabad's Chancellor's award for his contributions to both teaching and research.

He has a passion for research, and he has been a resource for more than 290 workshops and FDP programs held at many universities and B-Schools in India.

His expertise lies in the areas of Multivariate Data Analysis Techniques, Mediation Analysis, Moderation Analysis, Structural Equation Modeling, and Item Response Theory. His papers have been published in SSCI, ABS, and ABDC-listed journals. He has developed online lecture videos for three of the courses offered through the Swayam platform. 

For more details visit:

https://sites.google.com/view/muruganpattusamy 

payment Link

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 Registration

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https://forms.gle/1MMTP2FqFmNCc8Qf8

•   The Registration should be completed on or before : 03-Feb-2026