Learn about the different components (content banner, CTAs, related links) that surrounds the main content of a web page and how to edit them.
The Metadata tab allows you to add components to your HTML content item – including keywords, description, content banner, CTAs (Call-To-Action boxes), site links & related links.
Keywords help with search results – both internal and external searches. If you wish, you can add a few keywords to your page. Think of these as the word or short phrase a user might type in the Search utility to find the kind of content you are offering. Type each word or phrase into the “Text” box, then hit return and you can type in the next.
You may add a short description for your page. If you add this, it’s what search engines will display in the results set when your page is found. If you do not, the search engine will instead use the first few lines of the content of your page.
This is the main image at the top of the page and often is consistent throughout a department or section. To add this, click on "Edit". A pop-up box will appear and on the left side you’ll see the display of folders that you’ve seen while working with Ektron content. This display is a little different, however, because it shows Library assets rather than Content assets. Although it looks similar, you’re now in a different part of the Ektron system. If you navigate to the top level folder where your content resides, you should see banner images applicable to your content. A new banner will have to be uploaded to the library before it can be added to your page. Choose the banner image you want (the row above it will turn bright yellow). Double click "Insert", and the name of the banner will appear in the “Reorder and Finalize Selections” box, at the bottom of the screen. Click "Save" to add the banner to your Metadata screen. When you save or publish your page, you will have now added the content banner to your HTML content item.
Options for the CTAs are added in a similar fashion. Click on "Edit" and navigate to the sub-folder (named #CTA) and choose an already-created CTA to add it to your page. Double click to add it, then click "Save" to bring it into your Metadata display. When you save or publish your content item, the CTA will be added.
More information about CTAs will be covered in CTAs Call-to-Actions.
You can schedule content to appear or to expire, or both. If you schedule your content item to appear sometime in the future, then you can publish it without it going live on the website. This is a good way to make sure you have time to finish the editing you need to do.
To schedule your information to appear at a later date, click the first calendar icon (with the plus sign) following “Start Date”. A pop-up calendar will appear, and you can select the date and time you want. (If at some point you need to remove that date, you click the calendar icon with the minus sign.)
You can also schedule content to expire – which is handy in some cases – by choosing an “End Date” for it. After that, you can select “Archive and remove from site” which means your file is deleted once its purpose is served, or “Archive and remain on site” which is useful if you’d like to reuse that content in the future.
If you make changes to Metadata or Scheduling be sure to Publish or Save your page so changes are retained.