Comprehensive Academic Study Compendium: Digital Marketing & Online Strategy

A Complete All-in-One Vocational & Commerce Examination Reference Guide for B.Voc and B.Com (Computer Applications) — Semester V (Course Code: DM-501, 4 Credits)

This all-in-one academic study compendium compiles the complete syllabus of the 4-credit Digital Marketing (DM-501) course prescribed under the SNDT Women’s University Faculty of Commerce & Management curriculum. Written specifically for vocational and commerce students, it explains complex digital marketing concepts using clear, student-friendly Indian English and relatable real-world domestic case studies—including Zomato, Swiggy, boAt Lifestyle, Reliance Jio, Nykaa, Zerodha, and local Maharashtra retail and MSME businesses.