Workshop on “Entrepreneurship and Digital Marketing” Equips Students with Future-Ready Skills

The Department of Commerce and Management, in collaboration with the Entrepreneurship and Skill Development Cell, successfully organized a one-day workshop titled “Entrepreneurship and Digital Marketing” on Thursday, 24th July 2025, under the Lead College Activity initiative.

The workshop aimed to cultivate entrepreneurial thinking among students while enhancing their understanding of modern digital marketing trends—an essential skill set in today’s business landscape.

The event featured two insightful sessions:

• The first session was conducted by Hon’ble Satish Shende founder of Digital Shende, a recognized name in the field of digital entrepreneurship. Drawing from his vast experience, he highlighted real-life strategies and digital tools vital for launching and growing a business in today’s online-first economy.
  
  

• The second session was led by Hon’ble Dipak Kulkarni, who offered a deep dive into entrepreneurial mindset development, focusing on innovation, leadership, and market analysis for aspiring business owners.
  
  

The workshop saw enthusiastic participation from students and faculty alike, creating a vibrant learning atmosphere. The interactive format, practical examples, and expert insights made the event both engaging and informative.

Such initiatives play a crucial role in bridging academic learning with real-world applications, empowering students to think beyond traditional career paths and embrace entrepreneurship as a viable future.