Abstract

The use of digital media has been growing constantly, however it is possible to notice the difficulty in implementing and mass use in small ABC cosmetic companies. With this research we sought to understand the following question: How to improve digital communication in a small cosmetics business? The focus of this research is to study the marketing of a small company, Fiquelinda located in São Bernardo do Campo. The overall objective is to understand how to improve digital communication in a small business in the cosmetics industry and with that propose a change in the way the company communicates and sells its products, in order to consolidate its e-commerce and expand its profits. For this, the case study, field research, bibliographical research and qualitative analysis of the data generated at the end of the research will be used as methodology. From all the research carried out according to the described methodology, data were obtained to understand the consumer in the cosmetics market. With these results, it was possible to understand what Fiquelinda could do to meet the demands of these consumers regarding their digital marketing. The proposal suggested through the data from this research would be the creation of a "delivery taster" so that customers could test the store's products and define whether they want to buy or not, as 77% of respondents said that this would make them review their position about the online cosmetic shopping. As a conclusion, it is observed that with the reinforcement of digital communication in the Fiquelinda perfumery, it would be possible to make it gain greater visibility in the face of the competition, reaching the public that is not close to the physical store, consequently, increasing its source of revenue.

Abstract

With the changing habits of current Brazilian society, couples have opted for late pregnancy, at an older age than before, which can result in difficulties for conception. It is known that with advancing age, the conception rate decreases and there is a higher rate of spontaneous abortions. With this, couples seek treatment for subfertility. Subfertility and infertility have numerous causes, stress being an important factor as well as current lifestyle. The collective use of birth control pills, hormones used in animals as well as exposure to toxic substances combined with a sedentary lifestyle and inadequate nutrition contribute to the increase in subfertility and infertility. The high costs of artificial insemination and in vitro fertilization techniques can make treatment unfeasible for many couples. This work aims to report some cases of human subfertility and infertility treated with Neural Therapy that obtained good results, the treatment was individualized according to each patient and their life history. Neural Therapy is a treatment aimed at body self-regulation, consisting of the use of local anesthetics, such as procaine and lidocaine, in the patient's body areas chosen through the life story. The aim of the treatment is body rebalancing and cell activation. Neural Therapy contributed to the rebalancing of patients and proved to be effective in treated patients.