Guidelines for Writing Clear Objectives and Deliverables

• Tips for Writing Objectives:

  • Use SMART criteria to ensure objectives are clear and actionable.

  • Be specific—avoid vague language.

  • Ensure objectives are measurable (e.g., “Increase user engagement by 30%” instead of “Improve engagement”).

• Guidelines for Defining Deliverables:

  • Be specific about what each deliverable is, its purpose, and how it will be measured.

  • Set realistic deadlines for each deliverable.

  • Identify the responsible parties or teams for each deliverable.

Example for IT Proposal Deliverables:

• Prototype of App: Delivered within 2 months, tested with a focus group.

• Final App Version: Available on iOS and Android within 6 months, meeting all predefined features.