A business case typically follows this structure:
Executive Summary:
A concise overview of the business case, including the problem, proposed solution, and expected benefits.
Problem Statement:
Clearly describe the business problem or opportunity that the proposal addresses.
Proposed Solution:
Outline the proposed solution and explain how it addresses the problem or capitalizes on the opportunity.
Include details of the research findings that support the proposal.
Benefits and ROI:
Quantify the expected benefits of the solution (e.g., increased revenue, improved efficiency, cost savings).
Provide a return on investment (ROI) calculation if applicable.
Implementation Plan:
Outline how the solution will be implemented, including key steps, timelines, and milestones.
Risk Assessment and Mitigation:
Identify potential risks and explain how they will be managed.
Conclusion:
A summary of why the proposal is the best course of action, with a final call to action for approval.