Sample Business Case Outline

A business case typically follows this structure:

1. Executive Summary:

   • A concise overview of the business case, including the problem, proposed solution, and expected benefits.

2. Problem Statement:

   • Clearly describe the business problem or opportunity that the proposal addresses.

3. Proposed Solution:

   • Outline the proposed solution and explain how it addresses the problem or capitalizes on the opportunity.

   • Include details of the research findings that support the proposal.

4. Benefits and ROI:

   • Quantify the expected benefits of the solution (e.g., increased revenue, improved efficiency, cost savings).

   • Provide a return on investment (ROI) calculation if applicable.

5. Implementation Plan:

   • Outline how the solution will be implemented, including key steps, timelines, and milestones.

6. Risk Assessment and Mitigation:

   • Identify potential risks and explain how they will be managed.

7. Conclusion:

   • A summary of why the proposal is the best course of action, with a final call to action for approval.