Guide for Writing a Strong Business Case

Follow these tips to write a compelling and persuasive business case:

1. Be Clear and Concise:

   • Avoid jargon and overly technical language. Write in a straightforward manner that is easy to understand for both technical and non-technical stakeholders.

2. Provide Evidence:

   • Use data and research findings to support your claims. Evidence strengthens your argument and helps stakeholders make informed decisions.

3. Focus on Business Value:

   • Keep the focus on how the proposal will benefit the business. Highlight the value it will bring in terms of efficiency, customer satisfaction, revenue, or cost savings.

4. Address Stakeholder Concerns:

   • Anticipate concerns or objections that stakeholders may have and address them proactively in the business case.

5. Use a Structured Format:

   • Organize your business case into logical sections with clear headings. This will make it easier for stakeholders to follow and reference specific parts of the proposal.

6. Be Persuasive but Realistic:

   • While you want to make a strong case for your proposal, avoid over-promising. Be realistic about the potential challenges and limitations, and demonstrate how these will be managed.