United States Beer Market Trends 2024, Growth Analysis, Size, Share, and Report By 2032

The latest report by IMARC Group, titled “United States Beer Market: Industry Trends, Share, Size, Growth, Opportunity, and Forecast 2024-2032,“ offers a comprehensive analysis of the industry, which comprises insights into the United States beer market outlook. The report also includes competitor and regional analysis, and contemporary advancements in the market.

The United States beer market size reached US$ 104.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 130.2 Billion by 2032, exhibiting a growth rate (CAGR) of 2.4% during 2024-2032.

United States Beer Market Overview:

Beer is a fermented beverage crafted from malted barley, hops, yeast, and water, offering a diverse range of flavors, aromas, and textures. This ancient drink, enjoyed globally, comes in various types, including lagers, ales, stouts, porters, and craft brews, each distinguished by its brewing method, yeast type, and temperature conditions. Beer's versatility allows it to complement a wide array of culinary tastes, making it a popular choice for social gatherings and celebrations. The advantages of beer, when consumed in moderation, include potential health benefits such as improved heart health and stronger bones due to its silicon content. Additionally, the craft beer movement has emphasized local sourcing, sustainability, and innovation, further enhancing beer's appeal.

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United States Beer Market Trends:

The United States market is experiencing dynamic shifts, influenced by changing consumer preferences and the burgeoning craft beer segment. Driven by a thirst for variety and quality, American consumers are increasingly gravitating towards artisanal and locally produced beers, which boast unique flavors and brewing techniques. This trend towards premiumization has led to a proliferation of microbreweries and brewpubs across the country. Along with this, there's a growing interest in low-alcohol and non-alcoholic beers, catering to health-conscious consumers seeking lower-calorie options without sacrificing taste. The market is also witnessing a rise in demand for sustainable and organic beers, reflecting broader environmental and health trends. In addition, advancements in packaging technology, such as the adoption of cans over bottles, are enhancing portability and convenience, making beer more accessible for outdoor and casual occasions. Furthermore, innovative marketing strategies and product diversification are creating a positive market outlook.

United States Beer Market Segmentation:

Breakup by Product Type:

• Standard Lager

• Premium Lager

• Specialty Beer

• Others

 Breakup by Packaging:

• Glass

• PET Bottle

• Metal Can

• Others

Breakup by Production:

• Macro-Brewery

• Micro-Brewery

• Others

Breakup by Alcohol Content:

• High

• Low

• Alcohol-Free

Breakup by Flavor:

• Flavored

• Unflavored

Breakup by Distribution Channel:

• Supermarkets and Hypermarkets

• On-Trades

• Specialty Stores

• Convenience Stores

• Others

Breakup by Region:

• Northeast

• Midwest

• South

• West

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape.

Key highlights of the Report:

• Market Performance (2018-2023)

• Market Outlook (2024-2032)

• COVID-19 Impact on the Market

• Porter’s Five Forces Analysis

• Strategic Recommendations

• Historical, Current and Future Market Trends

• Market Drivers and Success Factors

• SWOT Analysis

• Structure of the Market

• Value Chain Analysis

• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us:

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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