GCC Out-Of-Home (OOH) Advertising Market Research Report 2024-2032

Out-of-Home (OOH) Advertising Market in GCC

Market Statistics

Base Year: 2023

Historical Years: 2018-2023

Forecast Years: 2024-2032

Market Growth Rate: 15.3% (2024-2032)

The GCC Out-of-Home (OOH) advertising market is rapidly growing due to urbanization, digitalization, and increasing consumer engagement and spending. According to the latest report by IMARC Group, the market is projected to grow at a CAGR of 15.3% from 2024 to 2032.

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GCC Out-Of-Home (OOH) Advertising Market Trends and Drivers:

• Urbanization and Infrastructure Development: Expanding cities and modern infrastructure are boosting demand for OOH advertising spaces.

• Rising Consumer Spending: Increased consumer expenditure supports higher ad investments by brands seeking visibility.

• Digital OOH Formats: Interactive kiosks, transit screens, and digital billboards enable dynamic and personalized advertising, engaging audiences effectively.

• High-Traffic Locations: Urban centers, airports, shopping malls, and tourist hotspots provide ideal settings for impactful OOH advertising.

• Government Investments: Smart city projects and public infrastructure development create new opportunities for innovative OOH ad placements.

• Advanced Technologies: Integration of AI, AR, and data analytics enhances audience targeting and campaign measurement.

• Real-Time Messaging: Digital screens offering real-time updates and personalized content increase flexibility and engagement.

• Sustainability Focus: Eco-friendly materials and energy-efficient displays are gaining traction among advertisers and consumers.

• Programmatic Advertising: Automated ad-buying processes streamline campaign management and enable real-time optimization.

• Continued Digitalization: Innovations in technology are set to transform the OOH landscape further.

• Economic Growth: Expanding economies across the GCC provide a robust foundation for market expansion.

• Strategic Collaborations: Partnerships between brands, advertising agencies, and technology providers drive innovation and success in the OOH sector.

GCC Out-Of-Home (OOH) Advertising Industry Segmentation:

The market report offers a comprehensive analysis of the segments, highlighting those with the largest GCC Out-of-Home (OOH) advertising market share. It includes forecasts for the period 2024-2032 and historical data from 2018-2023 for the following segments.

Type Insights:

• Traditional

• Digital

Product Insights:

• Billboard Advertising

• Transport Advertising

• Street Furniture Advertising

• Others

Application Insights:

• Outdoor

• Indoor

End User Insights:

• Retail

• Entertainment and Leisure

• Banking

• Telecom

• Food and Beverage

• Transportation

• Healthcare

• Others

Country Insights:

• Saudi Arabia

• UAE

• Qatar

• Bahrain

• Kuwait

• Oman

Request for customization: https://www.imarcgroup.com/request?type=report&id=11107&flag=C

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Key highlights of the Report:

• Market Performance (2018-2023)

• Market Outlook (2024-2032)

• COVID-19 Impact on the Market

• Porter’s Five Forces Analysis

• Strategic Recommendations

• Historical, Current and Future Market Trends

• Market Drivers and Success Factors

• SWOT Analysis

• Structure of the Market

• Value Chain Analysis

• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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