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Middle East Cosmetics Market Overview
Base Year: 2023
Historical Years: 2018-2023
Forecast Years: 2024-2032
Market Growth Rate: 3.70% (2024-2032)
The Middle East cosmetics market is experiencing robust growth, driven by rising beauty consciousness, increasing disposable incomes, and the influence of social media trends. According to the latest report by IMARC Group, the market is projected to grow at a (CAGR) of 3.70% from 2024 to 2032.
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Middle East Cosmetics Market Trends and Drivers:
The cosmetics market in the Middle East is primarily driven by the increasing awareness of personal grooming and beauty among both men and women, which significantly contributes to market expansion. Moreover, global beauty trends are influencing consumption patterns among the region's younger population. In addition, inflating disposable income levels of the consumers resulting in a higher preference for premium and luxury brands is impelling the market.
Apart from this, the growing impact of social media platforms and beauty influencers is reshaping consumer behavior, resulting in heightened demand for a wider array of cosmetic products. Additionally, the shifting preference towards organic and halal-certified cosmetics among health-conscious consumers is also acting as a significant growth-inducing factor for the market. Besides, rapid urbanization in key Middle Eastern countries is expanding the consumer base for cosmetic products.
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The market scope is significantly expanding due to the increasing penetration of e-commerce platforms, which has allowed greater accessibility for consumers across urban and rural regions. As per the market analysis, the augmenting demand for high-end cosmetics due to the rise in tourism in major cities such as Dubai and Abu Dhabi is providing a boost to the market growth. Moreover, the continual advancements in technologies in product formulation, including anti-aging solutions and personalized skincare, are creating new opportunities for market players.
Additionally, the rising demand for men's grooming products is gaining prominence across the region. Besides, a considerable rise in the number of beauty clinics and dermatology centers offering specialized cosmetic treatments contributes to market growth. The proliferation of online shopping platforms has further improved cosmetics product availability, which is further broadening the scope of the market. Apart from this, strategic collaborations between international cosmetic brands and local influencers are further strengthening the market presence on a global level.
Middle East Cosmetics Industry Segmentation:
The market report offers a comprehensive analysis of the segments, highlighting those with the largest Middle East cosmetics market share. It includes forecasts for the period 2024-2032 and historical data from 2018-2023 for the following segments.
Breakup by Product Type:
Skin and Sun Care Products
Hair Care Products
Deodorants and Fragrances
Makeup and Color Cosmetics
Others
Breakup by Category:
Conventional
Organic
Breakup by Gender:
Men
Women
Unisex
Breakup by Distribution Channel:
Supermarkets and Hypermarkets
Specialty Stores
Pharmacies
Online Stores
Others
Breakup by Country:
Saudi Arabia
Turkey
Israel
United Arab Emirates
Iran
Iraq
Qatar
Kuwait
Oman
Jordan
Bahrain
Others
Competitive Landscape:
The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant.
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Beiersdorf
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L'Oréal S.A
Key highlights of the Report:
Market Performance (2018-2023)
Market Outlook (2024-2032)
COVID-19 Impact on the Market
Porter’s Five Forces Analysis
Strategic Recommendations
Historical, Current and Future Market Trends
Market Drivers and Success Factors
SWOT Analysis
Structure of the Market
Value Chain Analysis
Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.
About Us:
IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.
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