Vietnam E-Commerce Market Size, Trends, Share, Growth, Report 2025-2033

E-Commerce Market in Vietnam 2025:

How Big is the Vietnam E-Commerce Industry?

The Vietnam e-commerce market size is projected to exhibit a growth rate (CAGR) of 28% during 2025-2033. The market is rapidly growing, driven by increased internet penetration, rising disposable incomes, strong digital innovation, and global demand.

Base Year: 2024

Historical Years: 2019-2024

Forecast Years: 2025-2033

Growth Rate (CAGR) 2025-2033: 28%

Vietnam E-Commerce Market Trends and Drivers:

Vietnam e-commerce market is developing very rapidly because of a mix of factors like increasing internet penetration, increasing smartphone penetration, and increasing urbanization, which are altering consumption habits and increasing digital commerce. Essentially, high levels of penetration of cheap mobile phones and improved broadband penetration have laid good bases for internet shopping, while higher disposable incomes and a growing middle class have improved purchasing power, causing consumers to shift from traditional stores to the internet. Besides that, government policies of digitalization, logistics upgradation, and encouragement to small and medium-sized enterprises have also accelerated the growth of the sector by providing favorable regulatory frameworks and infrastructural facilities. Also, explosive growth of social media and digital marketing websites is redefining consumer discovery, comparison, and buying of products online, with influencer marketing and targeted advertising widening brand visibility and consumer interaction to a great extent.

Additionally, increased availability of newer modes of payment such as mobile wallets, digital banking, and collective fintech platforms has enabled convenient shopping experiences by ensuring safe and prompt transactions with guarantees of customer acquisition. Secondly, improvements in technology regarding the logistics and process of last-mile delivery, brought about by domestic courier-globals' alliances, reduced delivery time as well as variability of services and, thus, brought greater assurance in favor of consumers against online purchasing. By extension, the point of convergence of even more advanced technologies like artificial intelligence, big data, and machine learning is enabling personalized recommendations, optimizing stocks, and improving overall customer experience on the e-commerce platform. Still further, the ballooning trend of cross-border e-commerce is opening up additional market opportunities for domestic brands and foreign brands alike and broadening the menu of goods for the consumer base as a whole. On top of that, growing demand for green and sustainable products is fueling product innovation and supply chain practice within the sector. Combined, the convergence of digitalisation, governmental subsidies, technological advance, and changing consumer attitudes is setting Vietnam e-commerce market on the road to continued long-term growth, one of the most dynamic and competitive elements of the region's digital economy.

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Competitive Landscape:

The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant. Some of the key players are:

• Bach Hoa Xanh Trading Joint Stock Company

• Cellphone S

• FPT Digital Retail Joint Stock Company

• Hoang Ha Construction and Investment Trading Joint Stock Company

• MEDIAMART Vietnam Joint Stock Company

• Sen Do Technology Joint Stock Company

Vietnam E-Commerce Industry Segmentation:

The report has segmented the market into the following categories:

Application Insights:

• B2C E-Commerce

  • Beauty and Personal Care

  • Consumer Electronics

  • Fashion and Apparel

  • Food and Beverage

  • Furniture and Home

  • Others

• B2B E-Commerce

Regional Insights:

• Northern Vietnam

• Central Vietnam

• Southern Vietnam

Ask Analyst for Customization: https://www.imarcgroup.com/request?type=report&id=13852&flag=C

Key highlights of the Report:

• Market Performance (2019-2024)

• Market Outlook (2025-2033)

• COVID-19 Impact on the Market

• Porter’s Five Forces Analysis

• Strategic Recommendations

• Historical, Current and Future Market Trends

• Market Drivers and Success Factors

• SWOT Analysis

• Structure of the Market

• Value Chain Analysis

• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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