Europe Vegan Food Market Size, Industry Trends, Share, Report 2025-2033

Vegan Food Market in Europe 2025:

How Big is the Europe Vegan Food Industry?

The Europe vegan food market size was valued at USD 5.0 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 11.0 Billion by 2033, exhibiting a CAGR of 8.65% from 2025-2033. 

Base Year: 2024

Historical Years: 2019-2024

Forecast Years: 2025-2033

Market Size in 2024: USD 5.0 Billion

Market Size in 2033: USD 11.0 Billion

Market Growth Rate (CAGR) 2025-2033: 8.65%

Europe Vegan Food Market Trends and Drivers:

The Europe vegan food market is experiencing noteworthy momentum, propelled mainly by growing health awareness, increasing environmentalism, and enhancing ethical concerns with regard to the welfare of animals. Consumers across Europe are preferring plant-based diets as part of a larger way of life to adopt sustainable and clean eating practices. Essentially, the consumption of vegan diets is now no longer limited to specialized segments but is also being adopted by mainstream consumers, such as flexitarians, vegetarians, and health-conscious consumers. Also, the increase in food intolerances and dietary restrictions, including lactose intolerance, is driving demand for dairy-free and meat-free alternatives. In addition, ongoing product innovation along the lines of taste, texture, and nutritional content is speeding up consumer adoption, with established food companies and startups introducing vegan alternatives to classic favorites such as burgers, sausages, milk, and cheese. Similarly, the reach of these products through retail channels—particularly supermarkets, health food stores, and online—is growing, making vegan food more accessible than ever before.

In addition, increased media attention, celebrity support, and social media influencers promoting plant-based living are playing a crucial part in influencing consumer attitudes and mainstreaming veganism in popular culture. Additionally, government policies and food labeling legislation supporting plant-based food production and consumption are urging consumers and producers alike to shift towards sustainable food production. Furthermore, the hospitality industry throughout Europe is also experiencing an upward trend in vegan menu options in restaurants, cafes, and quick-service chains to meet increasing consumer demand. Similarly, investments and collaborations between food tech firms and traditional food brands are solidifying supply chains and reducing the cost of vegan food production, making the market more scalable. Significantly, consumers' desire for clean-label food and transparency is forcing brands to think differently with fewer synthetic ingredients and more organic, local raw materials. Apart from this, growing traction of climate change conversations and carbon footprint considerations is making individuals rethink what they eat, hence validating the vegan food movement as a lifestyle and not a fleeting fad. Consequently, the intersection of health, sustainability, and innovation is driving strong and durable growth in the Europe vegan food market.

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Europe Vegan Food Industry Segmentation:

The report has segmented the market into the following categories:

Analysis by Product:

• Dairy alternatives

  • Cheese

  • Desserts

  • Snacks

  • Others

• Meat substitutes

  • Tofu

  • Texturized vegetable protein (TVP)

  • Seiten

  • Quorn

  • Others

• Others

Analysis by Source:

• Almond

• Soy

• Oats

• Wheat

• Others
   

Analysis by Distribution Channel:

• Supermarkets and Hypermarkets

• Convenience stores

• Specialty stores

• Online stores

• Others 

Country Analysis:

• Germany

• France

• United Kingdom

• Italy

• Spain

• Others

Competitive Landscape:

The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant.

Key highlights of the Report:

• Market Performance (2019-2024)

• Market Outlook (2025-2033)

• COVID-19 Impact on the Market

• Porter’s Five Forces Analysis

• Strategic Recommendations

• Historical, Current and Future Market Trends

• Market Drivers and Success Factors

• SWOT Analysis

• Structure of the Market

• Value Chain Analysis

• Comprehensive Mapping of the Competitive Landscape

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About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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