Soft Drinks Market in India 2025:

How Big is the India Soft Drinks Market?

India soft drinks market size reached USD 20.7 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 32.1 Billion by 2033, exhibiting a growth rate (CAGR) of 4.6% during 2025-2033.

Base Year: 2024

Historical Years: 2019-2024

Forecast Years: 2025-2033

Market Size in 2024: USD 20.7 Billion

Market Size in 2033: USD 32.1 Billion

Market Growth Rate (CAGR) 2025-2033: 4.6%

India Soft Drinks Market Trends and Drivers:

Indian soft drinks market is undergoing a dramatic transformation driven by rising urbanization, higher disposable incomes, and emerging consumer patterns towards easy and refreshing soft drinks. In essence, the rising youth population and increased inclination of the youth towards Western lifestyles are playing a key role in the demand for non-carbonated and carbonated soft drinks in metro and tier II and III cities. Moreover, the increasing quantity of soft drinks in modern trade and traditional retail outlets has amplified product availability and consumer reach. In Addition, the dominant force of local and international brands has intensified competition, creating continuous product innovation in flavor, packaging, and brand promotion. Health-aware trends are also playing an active role in reshaping the market, with companies introducing low-calorie, sugar-free, and functional beverages rich in vitamins, minerals, and herbal extracts to entice more consumers. Additionally, the rising temperature and duration of summer seasons across most of the country have enhanced seasonality demand, especially for flavored drinks, flavored water, and energy drinks.

Additionally, increasing celebrity and social media influencer marketing is assisting manufacturers in establishing brand loyalty among younger consumers. Other than this, more online grocery store platforms and food order apps are offering new channels of sales of soft drinks and hence contributing towards overall market penetration. Apart from this, government efforts towards development of cold chain infrastructure and assisting food and beverage processing under schemes like 'Make in India' are contributing towards better production efficiency and distribution. Growing on-the-go lifestyles are also driving demand for convenient packaging of beverages for direct consumption and ready-to-drink. Further, local tastes and traditional Indian ingredients such as nimbu (lemon), jaljeera, and masala variants are being accessed by companies to serve native palate. Along with that, green initiatives such as recyclable packaging and reduced use of plastic are being adopted as a response to growing consumer environmental consciousness. Lastly, the confluence of lifestyle change, product development, broader distribution channels, and concern for the environment is propelling the India soft drinks industry towards long-term, dynamic growth.

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India Soft Drinks Market Segmentation:

The report has segmented the market into the following categories:

Product Insights:

• Carbonated

• Non-Carbonated

Distribution Channel Insights:

• Hypermarkets and Supermarkets

• Convenience Store

• Online

• Others

Regional Insights:

• North India

• West and Central India

• South India

• East and Northeast India

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Competitive Landscape:

The report offers an in-depth examination of the competitive landscape. It includes a thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant.

Key highlights of the Report:

• Market Performance (2019-2024)

• Market Outlook (2025-2033)

• COVID-19 Impact on the Market

• Porter’s Five Forces Analysis

• Strategic Recommendations

• Historical, Current and Future Market Trends

• Market Drivers and Success Factors

• SWOT Analysis

• Structure of the Market

• Value Chain Analysis

• Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services.

IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

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