Pirelli Brand Extension : Luggage
Pirelli Brand Extension : Luggage
Branding, Visual Identity, Art Direction, Marketing, Campaign
Branding, Visual Identity, Art Direction, Marketing, Campaign
Embedded Files
Project Overview
Project Overview
In this project, I designed and developed a product extension for Pirelli — a premium line of luggage and travel bags.
Inspired by the world of Formula One racing, this collection enhances Pirelli’s brand by fusing high-performance motorsport engineering with modern fashion and lifestyle aesthetics.
About "me"
About "me"
The world's fastest and smoothest luggage case.
Pirelli extends its legacy of high-performance engineering into luxury travel gear, launching a new line of premium luggage and bags.
Pirelli extends its legacy of high-performance engineering into luxury travel gear, launching a new line of premium luggage and bags.
Drawing from its rich history in F1 innovation, this extension strengthens Pirelli's brand by merging motorsport performance with fashion lifestyle, delivering a sleek, impact-resistant, and effortlessly mobile travel solution for athletes, professionals, and style-conscious globetrotters.
Drawing from its rich history in F1 innovation, this extension strengthens Pirelli's brand by merging motorsport performance with fashion lifestyle, delivering a sleek, impact-resistant, and effortlessly mobile travel solution for athletes, professionals, and style-conscious globetrotters.
Moodboard
Moodboard
Concept Development : Ran Ren
Visual Identity: Ran Ren
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