Brutus Trading Card | Ohio State
Brutus Trading Card | Ohio State
Art Direction, Illustration, Marketing, Campaign
Art Direction, Illustration, Marketing, Campaign
Embedded Files
Project Overview
Project Overview
One of my favorite project. I worked with creative and marketing team at Ohio State Athletics to develop this special piece of collectible -- Brutus trading card.
Embodying and expressing the Buckeyes team spirit, this limited edition of trading card is the prefect collectible for anyone who is passionate about Ohio State athletics. Featuring Ohio State’s beloved mascot, Brutus Buckeye, this project initiated as a marketing strategy in promoting Ohio State Men’s Basketball game.
Go bucks!
The “Raise it” pose, as shown in Brutus, is an iconic celebration for Ohio State Men’s Basketball team that specific season. “Team 123” also marks team’s identity. This is a very collaborative project and I enjoyed iterating concepts as a team, exploring various options, gradually narrowing down focus, and finally bringing this adored piece to life.
The “Raise it” pose, as shown in Brutus, is an iconic celebration for Ohio State Men’s Basketball team that specific season. “Team 123” also marks team’s identity. This is a very collaborative project and I enjoyed iterating concepts as a team, exploring various options, gradually narrowing down focus, and finally bringing this adored piece to life.
Concept Exploration
Concept Exploration
Social Media Marketing
Social Media Marketing
Design / Illustration: Ran Ren
Art Direction: Andy DeVito / Ran Ren
Concept: Ran Ren / Caleb Clark
Marketing: Caleb Clark
Copyrights: Ohio State Athletics
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