Hot Wheels Packaging Redesign
Hot Wheels Packaging Redesign
Sustainability, Packaging Design, Marketing
Sustainability, Packaging Design, Marketing
Embedded Files
Project Overview
Project Overview
In this project, I proposed new packaging design for beloved toy brand -- Hot Wheels. The redesigned packaging is not only interactive and engaging but also eco-friendly, utilizing only carton materials and eliminating plastic waste entirely. This initiative reflects brand's commitment to environmental responsibility while enhancing the unboxing experience for our young customers.
About "me"
About "me"
More interactive,
More sustainable,
Zero plastic,
All the fun,
Vroom💨
3D rendering
3D rendering
One could describe the unboxing interaction as:
One could describe the unboxing interaction as:
"Hit the ground running"
"Hit the ground running"
Prototype
Prototype
Production
Production
Material
Carton (FSC-Certified)
Printing Technique
Digital printing
Finish
Glossy finish for waterproof
Previous Packaging: Blisterpack
Previous Packaging: Blisterpack
Blisterpacks can be difficult to open.
Plastic edge is sharpe, raising safety concerns, especially to children.
The plastic components may not be easily recyclable.
New Design
New Design
Easy opening
Interactive unboxing experience
Distinctive brand identity
More sustainable: all carton(FSC-Certified)
Zero plastic
Align with Mattel’s sustainable goal
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Design by Ran Ren
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