Project Overview

In this project, my team member (Aoshen Chang) and I, designed and developed a special unboxing experience for vinyl record of "Call Me If You Get Lost" -- an album by Tyler, The Creator. This special delivery, in the form of vintage suitcase, serves an influencer kit to promote the album, and its vinyl collection on social media.

This exclusive package, in a form of a vintage suitcase, is meticulously crafted to celebrate the artistry and unique vision of Tyler, The Creator. 

Designed to captivate both die-hard fans and new listeners, this special package will be delivered to selected influencers, who will share their unboxing experiences on social media platforms, including Tik Tok, Instagram, and more, thus amplifying the album's promotion and the vinyl collection.

Concept: Ran Ren / Aoshen Chang

Packaging Design: Ran Ren / Aoshen Chang

Photography: Ran Ren / Aoshen Chang

Consult: Kelly Grey