Greater Cleveland Aquarium
Greater Cleveland Aquarium
Brand Identity
Brand Identity
Visual Identity, Art Direction, Branding, Marketing, System Design
Visual Identity, Art Direction, Branding, Marketing, System Design
Embedded Files
Project Overview
Project Overview
In this project, I created a brand identity package for Greater Cleveland Aquarium. Strategies encompass research, planning/objective-setting, conceptualizing, audience-testing, and form-making.
The Brand Book explains the total brand identity program. This piece serves as an introduction to the final mark, signature, and applications, as well as an explanation of the rationale behind the development of all items.
This project won Award of Merit in "Creative Best 2022 Awards" hosted by CSCA (Columbus Society of Communicating Arts)
4103 P3 Spreads Di.pdf
The new identity, highlighted by memorable brand mark and blue gradients, symbolizes the diversity and mystery of the sea world, reinforcing aquarium's mission to bring immersive marine experience to every visitor.
The new identity, highlighted by memorable brand mark and blue gradients, symbolizes the diversity and mystery of the sea world, reinforcing aquarium's mission to bring immersive marine experience to every visitor.
Iteration & Construction process
Iteration & Construction process
Design / Concept / Development : Ran Ren
Instructor: Paul Nini
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