AI Advertising Industry Cluster

20 AI Advertising Industry

Facebook and Google have both announced the upcoming launch of AI-generated advertising tools. It can generate promotional materials (sales flyers, sales private messages DM, etc.) advertising images, advertising songs, and advertising movies. This field will become very popular in the future, because there is a lot of money in it, and advertisers, advertising platforms, and small businesses will flock to it.

20.1 Principles of AI-generated advertisements

As mentioned before, AI can generate pictures, songs, and movies. Soon, everyone knew how to use it. In the face of AI competition, even if you have Facebook and Google’s AI-generated advertising tools, how can you defeat your competitors? The key lies in the technical threshold - whether you have the key technology to block competitors.

In 2020, the Department of Engineering at Tsinghua University combined social network analysis and established a set of evaluation methods to avoid the problem of insufficient diversity of generated advertisements. That is, the content generated in the early and late stages of the generator is mapped to a distribution (Distribution). on, and then use the Entrophy in the distribution to measure the diversity of the output values, and then evaluate whether adjustments are needed to control the diversity.

However, if the effect of advertising can be predicted and improved during the design stage, it will save time, effort and money. AI can also be used to predict the effect, but accuracy is the key.

20.2 Software tool requirements for generative AI advertising

Use generative AI to make a software sales tool for advertising companies. The software requirements for the advertising company's creative designers, advertising company owners, advertising company's ordering customers, and ultimately the audience who watch the advertisement are as follows:

Developing a generative AI software sales tool for an advertising agency requires full consideration of the needs and expectations of various users. The following are recommended software requirements for different user types:

• Creative designers in advertising agencies:

o Creative auxiliary tools: Provide generation tools that creative designers can use to speed up the creation of advertising content, such as automatically generating text, images, videos and other elements.

o Diversity Suggestions: Provide diverse creative suggestions to inspire new creative thinking and avoid creating repetitive content.

o Design Evaluation: Provide design evaluation and feedback to help designers improve their creative work.

• Advertising agency owner:

o Market Forecasting and Competitive Intelligence: Provide market trend analysis and competitive intelligence to support decision-making, including forecasting market demand and competitor activity.

o Sales and performance monitoring: Provide sales performance monitoring and analysis tools to track the performance of advertising business.

o Budget and Resource Management: Provides budget planning and resource management tools to ensure effective execution of advertising projects.

• Advertising agency’s ordering customers:

o Advertising selection tools: Provide advertising selection tools to help customers choose advertising content and media that suit their needs.

o ROI prediction: Provides ROI (return on investment) prediction tools to estimate the effectiveness of advertising investments.

o Instant feedback: Provide an instant feedback mechanism so that customers can understand the running status of the advertisement at any time.

• Who ultimately sees the ad:

o Personalized advertising experience: Provide personalized advertising content based on the audience’s interests and behaviors to increase audience engagement.

o Advertising performance feedback: Provide tools so that audiences can provide advertising performance feedback to help advertising companies improve advertising content.

In addition, for the entire advertising agency, software tools may also need to consider the following needs:

• Data security and privacy protection: Ensure data security and comply with relevant privacy regulations.

• Scalability: Considering that advertising agencies may expand their business, ensure that software tools are scalable.

• Ease of use: Design a user-friendly interface so that all types of users can easily use the tool.

• Immediacy: Provide instant updates and feedback to meet the needs of the rapidly changing advertising market.

In short, successful generative AI software tools for advertising companies need to provide diverse functions and tools based on different user needs and roles to support creative design, decision-making, market forecasting, and advertising effectiveness.

20.3 Examples of propaganda generation

The following is an example of DM using ChatGPT to sell Ximending business points:

ChatGPT input (also known as the "prompt"):

Please write an advertisement for my small holding of a commercial building in the Ximending business district of Taipei City, including the expected stable investment interest rate of about 6%, which is much higher than the bank's 1% interest rate, and the realization of the city government's future West District Gateway Plan After the completion of the China and Twin Towers (2007), it has had a positive impact on the real estate market in the Ximending and Zhonghua Road areas. In addition, the current commercial building rental market is promising, and the economic environment of the stock market fluctuating, soaring prices, and inflation compression should be based on real estate investment. The most stable.

Advertising DM generated by ChatGPT:

Unique investment opportunity! Stable income, higher than bank interest!

Commercial buildings in Taipei City’s Ximending business district have small holdings and are facing exciting investment prospects! We are very proud to announce that this is an excellent investment opportunity that will bring you a stable investment interest rate of approximately 6%, far exceeding the bank's only 1% interest rate.

Even more exciting is the council’s future West End Gateway scheme which will bring significant change to the area. With the completion of the Twin Towers (2027), the real estate market in the Ximending and Zhonghua Road areas will be positively affected. This will give you the potential to add value to your investment, allowing you to earn great returns in the future.

The commercial rental market is currently strong, providing you with an excellent income opportunity. Taipei City’s Ximending business district is famous for its rich cultural atmosphere, fashionable shopping venues and busy pedestrian flow. The rental demand for shops continues to grow, providing you with a stable and reliable source of income.

Against the backdrop of volatile economic conditions, soaring prices and compressed inflation, real estate investment is considered the most stable investment option. As a reliable asset, it not only provides considerable cash flow, but also has the potential to increase in value. Unaffected by stock market fluctuations, real estate investment is an ideal choice to resist risks and preserve and increase value.

Don't let this great investment opportunity slip away from you! Act now, contact us and seize this opportunity of stable income and value-added potential. Invest in small shares of commercial buildings in Taipei City’s Ximending business district and start your journey to success!

20.4 Example of advertising image generation

A Taiwanese uniform business uses AI to generate advertising images:

20.5 Advertisement Song

In 2020, the song generation technology developed by the team of the Department of Electrical Engineering of Tsinghua University is based on RNN. 600 hours of songs have been collected as training data. It can generate different advertising songs based on product lyrics and melodies for users to refer to and modify.

However, after a few years, the products of AVA, Soundful, Boomy, Riffusion and other companies in the United States should have surpassed Tsinghua University's technology. Among them, Riffusion's product is quite special. It has fine-tuned the open source Stable Diffusion technology that generates images, allowing users to input prompts, generate an image of a song, which is a spectrogram, and then turn the spectrogram into a song. Riffusion is also open source, and Riffusion's website even teaches you how to modify her code. I would like to know what other advertising songs will be generated if the spectrogram of Green Oil's advertising song is input.

20.6 Message to young friends

AI-generated advertising tools do have the potential to cause a transformation in the advertising world, especially in terms of saving time, cost and resources. This technology can provide advertisers and small businesses with a faster and more efficient way to create advertising content, and may bring revolutionary changes in the advertising industry.

The key is predicting ad performance and the associated accuracy. The success of advertising depends not only on the quality of the content, but also on how to capture the attention of the target audience, resonate with them, and ultimately take action. That’s why accuracy in predicting ad performance is critical to a successful advertising campaign.

Here are some tips for young people interested in pursuing a career in advertising:

• Learn data analysis and AI technology: Being familiar with data analysis and AI technology will enable young people to effectively predict advertising effects and optimize them. This includes learning how to process large amounts of data and applying machine learning and deep learning techniques to predict audience responses.

• Develop creative and communication skills: Although AI can generate advertising content, creative and communication skills are still critical for successful advertising professionals. Learn how to create compelling and resonant content and how to use different media platforms to spread your message.

• Actively learn market trends: The advertising industry is changing rapidly, and the rise of online media, social media and mobile devices has posed new challenges to advertising strategies. Understanding market trends and audience habits will help you better target and execute your advertising campaigns.

• Focus on value creation: Whether you are using AI to generate ads or other methods, always remember that creating value for your audience is the key to a successful advertising strategy. Make sure your ad content not only attracts attention but also addresses your audience's needs and problems.

• Continuous learning and innovation: Technology and trends in the advertising field are constantly changing. Young people should maintain an attitude of learning and innovation, and adjust strategies and methods at any time to adapt to the changing market environment.

In short, there is huge potential in using AI to pursue an advertising career, but successful advertising professionals need to possess a wide range of skills and knowledge. By learning data analysis, creativity and communication skills, understanding market trends, focusing on value creation, and maintaining an attitude of learning and innovation, young people can succeed in this field.