Our second method of data collection was the observational method. Within our group members we had a sister pledged to Kappa Alpha Theta, Gamma Phi Beta, and Phi Mu. Having a group comprised of sisters from different chapters greatly helped us to gain insight, and comprise data we could use to compare. This also helped in gaining personal insight on previous recruitment processes, connecting faster and easier with different chapter member, comparing and relay different methods within different sororities, and the environment within the sororities such as the difference in environmental cues, interactions and behaviors, and the difference of methods to see what has previously worked to benefit the chapters and what has not.