Takeaways from Writing to Win: How to quickly capture readers and keep them engaged (Abrahams and Kramon, 2021)
Avoid cliches
Avoid starting slow
BLUF (Bottom Line Up Front) - get to the point
Know as much as you can about your audience
Avoid jargon and be concise
The power of one and a story
Emotion is key in communication
Write your story, then return to write your introduction
Acknowledge the difference between constructive and destructive criticism